About · Founder of Adverra

I'm Hanzala. I help businesses scale to $1M MRR.

Eight years running Google Ads and Meta Ads for home services, healthcare and ecommerce businesses, with about $30M in ad spend managed along the way.

8 yearsRunning paid search and social ads
~$30MAd spend managed across client accounts
Top RatedOn Upwork, with $50K+ earned
3Industries: home services, healthcare, ecommerce

My story

From Upwork freelancer to agency founder

I started in digital marketing eight years ago as a freelancer on Upwork, where I became a Top Rated freelancer. Google Ads and Meta Ads were the work I kept getting better at, and the results kept clients coming back.

Over the last two and a half years I built Adverra and grew its client base through referrals and outreach. Along the way I have managed about $30M in ad spend across home services, healthcare and ecommerce businesses.

Today I run Adverra with a small team: a media buyer, a project manager and a social media assistant. Our mission is simple. We scale businesses to $1M MRR.

What I do

Three systems that work together

Most agencies sell one piece and call it a strategy. I run all three so nothing falls through the gap between lead and revenue.

Paid media

Google Ads and Meta Ads managed toward cost per acquisition and revenue, not cost per click.

AI content

An always-on content engine of customer stories, proof and ad creative, produced for your market.

Automation

Every lead qualified, followed up and tracked back to revenue, so no lead goes cold.

Portfolio

Selected Google Ads and Meta Ads results

Figures are taken from each ad account for the date range shown on the card.

EcommerceSep 10, 2021 to Apr 7, 2025

Wear Wellow

Apparel eCommerce · Comfort and everyday wear

An online retailer of comfortable, stylish apparel made with soft, cozy fabrics.

Google Ads scaled into a major revenue channel, generating $10.1M in tracked conversion value from $2.44M in ad spend.

Visit wearwellow.com
$10.1MConversion value
414.81%Return on ad spend
$2.44MTotal ad spend
$17.25Cost per conversion
EcommerceApr 1, 2022 to Apr 8, 2025

Hamilton Marine

Marine supply · eCommerce and retail

A Maine-based marine supply company serving boatbuilders, sailors and commercial fishermen across the U.S., with six coastal locations and an online store.

$1.81MConversion value
534.61%Return on ad spend
$338KTotal ad spend

Campaigns built around seasonal boating demand and high-intent keywords generated over $1.8M in tracked conversion value.

Visit hamiltonmarine.com
HealthcareApr 1, 2022 to Apr 8, 2025

Bruce Hubbard MD

Mental health clinic · Psychiatry, psychotherapy and TMS therapy

A San Diego-based psychiatric clinic specializing in medication management, psychotherapy and TMS therapy.

10,800Conversions
$298KTotal ad spend
$27.63Cost per conversion

Google Ads became a scalable patient acquisition channel through high-intent targeting, better conversion tracking and ongoing refinement.

Visit brucehubbardmd.com
HealthcareOct 1, 2018 to Apr 8, 2025

Lingraphica

Assistive communication technology · AAC devices and therapy support

A technology company empowering people with communication disabilities through AAC devices, software and therapy services.

15.4KConversions
$382KTotal ad spend
$24.76Cost per conversion

Reached individuals, caregivers and families searching for communication support, with 555K clicks and 15.4K tracked conversions.

Visit lingraphica.com
LegalJun 11, 2022 to May 11, 2026

Kuteyi Law Group

Immigration · Family law, child custody and divorce

A legal services firm helping individuals and families navigate immigration and family law matters.

2,570Conversions
$87.2KTotal ad spend
$33.95Cost per conversion

Consultation-based offers on high-intent immigration and family law searches reached people actively looking for legal support, alongside 3,060 phone calls.

Visit kuteyilawgroup.com

See the creative behind the results.

Browse the ads, videos and content we have produced for our clients in one shared folder.

Open the content library

Find me online

Follow the work

Want to work together?

Book a free 20-minute strategy call. We'll look at where you are, what is stalling growth, and the fastest route to your next revenue milestone.

Or call +44 7463 579521