Privacy Policy
Last updated: August 20, 2026. This policy explains what information Adverra collects, how we use it, and the choices you have — including specific terms for SMS/text message communications.
Who we are
This Privacy Policy applies to Adverra ("Adverra," "we," "us," or "our"), a marketing agency serving home improvement contractors in the United States and United Kingdom, operating at adverra.io. This policy describes how we collect, use, share, and protect information when you visit our website, submit a form, book a call, or otherwise interact with us — including via SMS/text message.
Information we collect
We collect information in the following ways:
- Information you provide directly — such as your name, email, and any details you share when booking a call through Calendly, emailing us, or messaging us.
- Information collected automatically — such as IP address, browser type, device information, pages visited, and referral source, collected via cookies and similar tracking technologies.
- Communications data — records of calls, emails, and text messages exchanged with us, including consent records for SMS opt-in.
How we use information
We use the information we collect to:
- Respond to inquiries and provide the services you request;
- Schedule and manage discovery calls and strategy sessions;
- Send service-related updates, appointment reminders, and — where you've opted in — marketing communications by email or SMS;
- Improve our website, marketing campaigns, and service offering;
- Meet legal, accounting, and security obligations.
SMS & text messaging
If you provide your mobile phone number and opt in — through our website, a form, a verbal request, or another method — you consent to receive text messages (SMS) from Adverra related to appointment reminders, follow-ups, service updates, and marketing offers.
Consent. By opting in, you agree to receive recurring text messages from Adverra. Message frequency varies. Message and data rates may apply. Consent to receive SMS messages is not a condition of purchasing any goods or services.
Opt-out. Reply STOP at any time to unsubscribe from text messages. Reply HELP for assistance. You may also contact us directly using the details at the bottom of this page.
No sharing of SMS opt-in data. No mobile information collected as part of the SMS consent process will be shared with third parties or affiliates for marketing or promotional purposes. All other categories of information sharing described in this policy exclude text message originator opt-in data and consent — this information will not be shared with any third parties, regardless of any other terms in this policy.
Data retention
We retain personal information for as long as necessary to fulfil the purposes described in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or anonymize it.
Your rights
Depending on where you live, you may have rights to access, correct, delete, or restrict the use of your personal information, and to opt out of marketing communications (including SMS, as described above) at any time. UK/EU residents may have rights under UK GDPR; US residents may have rights under applicable state privacy laws. To exercise any of these rights, contact us using the details below.
Children's privacy
Our services are directed at businesses and business owners, not children. We do not knowingly collect personal information from anyone under the age of 16.
Changes to this policy
We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Last updated" date at the top of this page.
Contact us
If you have questions about this Privacy Policy or how we handle your information, contact us at:
Adverra
Winghay Close, Stoke-on-Trent, ST6 4DU, United Kingdom
Email: hello@adverra.io or team@adverstein.com
Phone: +44 7700 102783